Scammers Part 3 "Astro Boy" edition

Reporting on scams has become something of a tradition around here. In order to pull off a good con, the scam artist needs to know something about the psychology of its mark.

 It does the con-artist no good to offer to split a giant pile of bacon with a vegan (however delicious that concepts sounds). 
So to, do IP scammers know their audience. 

While not a new scam, the following letter was recently received in our offices: 

From: Osamu Tezuka Makoto [mailto:osatemakoto@gmail.com]

Sent: July 30, 2013 1:11 PM

To: Firm

Subject: Legal Rep

Dear Attorney,

We are a media publishing company in Japan. We have a breach of intellectual property agreement matter in your jurisdiction, we can forward you the agreement and 5195842743_2305>

Yours Sincerely,

Osamu Tezuka Makoto

Tezuka Production Company

4-32-11, Takadanobaba

Shinjuku-ku, Tokyo 169-075

Japan

Tel: +81333716411

Email: osatemakoto@gmail.com

http://tezukaosamu.net/jp

After some further digging the "client" told us that :

"We are  the owner of rights in a collection of animated characters including Astro Boy.  Springer Publishing of New York City failed to make a required payment upon termination of an intellectual property agreement between the us ."  

On its face, it seams like a golden opportunity  You, sitting in your office, business development book out to the "how to attract clients" chapter, gets this e-mail. You think, "sweet!" all that networking is paying off. Not only with new clients, but internationally famous IP clients. You do some due diligence, both the company, the IP and the opposing party seem legit.  Or do they. Why would a production company trading in a famous brand like Astro Boy communicate with a gmail address. Why would they contact you out of the blue, with no preface or introduction. Why call you "attorney"? 

The details of how this scam plays out differ from mark to mark, but the concept is pretty simple. Tezuka and Sterling (even though these are real valid companies) are setups, honey pots. You are supposed to Google them, see they are real, and rub your hands together in expectation of easy and significant billings. 

In reality, the contact info above, and the contact info they give you for the point of contact at "Sterling" are to the same entity. Once you negotiate a settlement, with a hefty retainer for your trouble, the money gets transferred to your firms' bank-account by a very slow validating banking institution. 

Because the client and the opposing counsel are the same entity, they know when the "money" was transferred  You, the successful hard litigating, hard negotiating lawyer, soon gets a call from the grateful client asking you to forward the money, minus your fees, of course. 

Now, some attorneys will wait until the check has fully cleared before sending on the money. Some will resist, until the client mentions that there are other people who owe them money, and they would like to retain you for future matters.  Either way, some lawyers will send a check, secure in the knowledge that the money in is the bank. 

The problem is, that the money isn't in the bank.  That slow moving bank transfer suddenly shows up as a cancelled check. Now the firm is out some hundreds of thousands of dollars. When you call Sterling and Tezuka, neither of them have ever heard of you. They have their own lawyers, who are you? You have to go to the Executive Committee and explain why you gave away the farm for some magic beans.  

You, my friend, have been scammed. Something for nothing is usually that...

Developer's IP checklist

Awhile back I got a call from a video game developer that was about to go live with their product. The lead developer/CEO had just discovered that there was a trademark registered to a major company, that happened to be the same name as their game.

Luckily, we were able to resolve the issue prior to them going live, but it raises an interesting point.

A lot of the discussion relative to IP in the start up / developer space is colored by the larger market discussion on software patents and their role in, or hindrance on, innovation.  This discussion has sucked all the air out of the room as it applies to the multiple forms of IP that are pretty critical to a successful brand.

As such, I figured I would just do a quick check list for all the app/game/social media/ tech start-ups out there that maybe thought that having a position on patents was their sole IP issue.  Here is the quick check list, followed by some in-depth discussion.

1. Do you have Copyright Assignments for Coders, Designers and UI/GFX Modelers
2. Do you have a Trademark on your company / product name. Do you have a domain name on the same?
3. Do you have a firm wide confidentiality policy?

Copyright  Assignment Documents:
 In the U.S. any works of authorship, which includes drawings, character models, wireframes, code, or text, is covered by copyright.  The copyright vests in the creator at the time of creation. So, as soon as your character modeler generates an awesome character for your app, the copyright in that character vests in the creator. Not, I repeat, Not the company who they they are working for.

This is always true, UNLESS, you have an agreement in place that assigns all of that work to the company.

This can be done in two ways. The first is to have everyone that is working on the project sign a document that assigns all of their work to the company.

Second, which is more subject to legal challenge, is a Work For Hire Agreement. A Work For Hire Agreement that states that the works created were done so as a commissioned work of authorship. This is the language you will find in employment contracts for large media companies and software companies alike. The problem is, if you and your buddies are coding the killer app, when did you sign employment agreements? Odds are you didn't Once you are ready to go live, pitch investors, or hit Kickstarters, everyone who has contributed to the project should agree, in writing that they are assigning their rights over to some entity.  However the agreement is made is largely irrelevant, the goal is to get the assets essential to the company under the ownership umbrella of the company.

As a second point, I always suggest filing a few federal copyrights on art assets or screen shots, just to deter scrapers, clones and knockoff artists.

Trademarks:

Trademarks are source designations of origin. They identify the good or service as coming from a particular entity. As I stated at the beginning of this piece, an invaluable use of time is to check the trademark office to see if the name of your game, company, or app is already in use. If so, is it is the same field of use. There is nothing worse then having to go back through code looking for references to a company name that needs to be changed at the last minute. Securing a trademark relative to a patent is a cheap and easy process. Once it is secured it can be used as your brand and the public show case of all your company has to offer.

I always remind clients that Twitter did not Trademark "Tweet", a decision that came back to bite them in terms of money and attorney fees. See here.

Confidentiality

As a rule of thumb, anything that pertains to proprietary technology, that gives you a perceived edge in the market place (google's search algorithms, Coke's formula, Zucherberg's Hoodie), should be kept confidential.  Not only is this just good practice, but it also lays the foundation of a strong Trade Secret Policy.  As I pointed out in an earlier post here, the rules for protecting valuable IP via Trade Secret Laws has been greatly enhanced.

Every Company should take advantage of that, not just vampire squid banks. The best way to do so, is to make sure that everyone has signed confidentiality agreements that lay out their responsibility to keep the companies secrets...secret.

For the large majority of start-ups and developers, this is all the IP you need. In the future, when you begin driving technology, Patents will become a critical component of your IP strategy. However, you will never get there if you don't secure your IP in the beginning.

Jordan Garner

Tax Policy for NPE ('Patent Trolls") [Wonky]

'In this world nothing can be said to be certain, except death and taxes." - Benjamin Franklin (noted scientist, inventor, philanderer  founding father, and fit model for currency).

The current debate around NPE (non-practicing entities, i.e. Patent Trolls) had me thinking about the law of unintended consequences and taxes. (Yes, I know, boring).  

I think everyone can agree that the ultimate goal of the AIA changes to the patent law were driven, in no small measure, by companies wishing to eliminate the threat of Patent Troll suits. For a general counsel with the ear of the legislature, this sounds like a perfectly reasonable use of power and influence. For the solo inventor who honestly believes that MegaCorp has ripped him off, it looks like corruption of the highest order. 

Resolving these two conflicting visions is nearly impossible. For MegaCorp, it honestly believes that Solo inventor is just a crook who is hassling their highly successful venture. For Solo inventor, he has invested time, but more importantly, money in acquiring a patent and MegaCorp is reaping all the benefit.  Furthermore, to Solo, it looks like the law has been changed to favor one party over the other. 

While the AIA might cut down on NPE suits, it will likely have inadvertent effects that we are barely aware. As such, I tend to not agree with wholesale legal changes as a way to eliminate 'bad' actors. When profit is the motive, very bright people will expend effort to find the loophole.  The problem with the AIA is that it targets the result of NPE actions (suits directed against major tech companies) instead of the goal of NPEs (Profit!). 

I would have advocated using tax policy to target the goal, not the result. 

On MegaCorp's side, Tax policy could be changed to make a new taxable income category for reasonable royalties as assessed by a court for infringement of a non-practiced patent.   Currently the tax rate for recovery in settlement and and reasonable royalty recovery by judgement are the same (~35% and taxed as income).  However, a change is the way that the IRS treats recovery from settlement vs recovery from litigation would lead NPE's to maximize their profit through the most efficient way possible.  If the tax rate for reasonable royalty (of a Non-practiced patent were sufficiently high, it would alter the calculus of going after MegaCorp, especially given that attorney fees are not tax deductible. Likewise, tax policy could be used to reduce the windfall that a true NPE could recover based on a past damages.

While this might drive NPE's into settlements instead of broadside litigations (which is what most GC's are really worried about), it would still leave Solo inventor holding the bag on his out of pocket patent fees.  

One way to lesson the impact to Solo is to use tax policy to unburden him of some of the cost in acquiring the patent.  This system would work as thus: The IRS would allow, given the size, income and subject matter, a tax credit for money spent acquiring a patent. This could be as simple as acquiring a tax credit for application fees, or it could be as complex as some formula for a tax credit that takes into account the amount of money that was spent in prosecution. 

These are obviously rough sketches of a goal oriented solution to the NPE problem, while trying to make sure that honest small inventors are not thrown out with the NPE bathwater. 


Jordan Garner 

Letters to the Editor - Things not to do

If you follow patent law, you have no doubt seen the dust-up over the letter a Patent Attorney Andrew Schroeder sent to the Patent Office.

Part Michael Douglas in "Falling Down" part  Beale in "Network", is was mostly an ill-thought out anti-government diatribe that will likely cost him his registration number, a Mal-practice suit from his client, and the unending focus and retention of this poor episode for all time due to the all seeing Google-Cloud bots.

From Patent-ly-o:
http://www.patentlyo.com/patent/2013/04/dont-write-this-letter-to-the-patent-office.html

Andrew Schroeder... filed the following remarks:

REMARKS: Are you drunk? No, seriously…are you drinking scotch and whiskey with a side of crack cocaine while you "examine" patent applications? (Heavy emphasis on the quotes.) Do you just mail merge rejection letters from your home? Is that what taxpayers are getting in exchange for your services? Have you even read the patent application? I'm curious. Because you either haven't read the patent application or are… (I don't want to say the "R" word) "Special."

Numerous examples abound in terms of this particular Examiner not following the law. Clearly, the combination of references would render the final product to be inoperable for its intended use. However, for this Special Needs Examiner, logic just doesn't cut it. It is manifestly clear that this Examiner has a huge financial incentive to reject patent applications so he gets a nice Christmas bonus at the end of the year. When in doubt, reject right?

Since when did the USPTO become a post World War II jobs program? What's the point of hiring 2,000 additional examiners when 2,000 rubber stamps would suffice just fine? So, tell me something Corky…what would it take for a patent application to be approved? Do we have to write patent applications in crayon? Does a patent application have to come with some sort of pop-up book? Do you have to be a family member or some big law firm who incentivizes you with some other special deal? What does it take Corky?

Perhaps you might want to take your job seriously and actually give a sh.t! What's the point in having to deal with you Special Olympics rejects when we should just go straight to Appeals? While you idiots sit around in bathtubs farting and picking your noses, you should know that there are people out here who actually give a sh.t about their careers, their work, and their dreams.

Your job is not a joke, but you are turning it into a regular three ring circus. If you can't motivate yourself to take your job seriously, then you need to quit and let someone else take over what that actually wants to do the job right.

See U.S. Patent Application No. 13/068530 (PAIR).

BitCoin and Licensing Fees

This post assumes you are aware of what BitCoin is and why someone might think it is a good idea to ask for payment of license agreements revenue in it. 

For those who don't know, Bitcoin is a peer-to-peer, anonymous digital currency.

Huh?

Exactly, the concept of Bitcons, how they are made, who has them, and what they are doing with them, are all beyond the scope of this post. I direct you to the Wikipedia site.

For the purposes of this discussion, all you need to know is that Bitcoins are a digital exchange medium. Think of it like an electronic commodity, cyber-gold, if you will. The goal is to have (by whom
?, why? Again, complicated) anonymous commercial transactions over the internet. This would free people from the prying eyes of repressive regimes, allow greater freedom of commerce internationally, and allow people to skip out on paying taxes.

You read (ha! all 2 of you) this blog for IP information, not Libertarian Economic Theory; so what's the point? Well, the point is that we are rapidly converging on a world in which small entities (single person firms, small skill based collectives) are all global companies. Each App creator, Web designer, even self-published author, has the ability to distribute and obtain revenue from a global audience.

One way in which small businesses can gain revenue is by licensing or otherwise monetizing their IP. The most common way this is done is by signing a contract that specifies a certain amount of money, either up front or on per - purchase - basis in exchange for access to the IP. While licensing your tech out for BitCoins in a up-front paid up license, is... a position; licensing your IP for a set number of Bit Coins in the future, or sales in made in Bit Coins, is not advisable.

"Why?", you howl, "I was about to license my tech, for anonymous tax-free Cyber-Space money!"
Well, the problem with anonymous tax free Cyber-Space Money is the chart below.

This chart shows the exchange rate of Bitcoin to US Dollar over a 1 week span. I think the reason not to use Bitcoin as the unit of value in your agreements is pretty obvious. If you had licensed your tech, for 1 BitCoin = 149.00 USD for use in certain Apps, and those apps went on sale on the 6th of April, then you would have made a bad call. (*note, Bitcoin has recovered some market value from the lows put forward, but the volatility remains.)

While initially each sale of your tech was netting you 150USD, by April 10th each sale was netting you 250.00. Huzzah. Then, April 11th rolls around. Devastation!  You are now netting 75USD per tech sale. This is a 50% reduction of your originally agreed upon license fee. Did you lose a war? Zombie Plague? Nope, just the random volatility of the commodities market.

The reason why you don't do this is the same reason why you don't license your IP for the "sale price value" of a Condo in Dubai in 2034. While there are arguments to be made for the upside, there are clearly reasons why such as speculative agreement is not the best way to maximize your IP value.

The way to maximize your IP value through licensing is to license your tech (or art, or published works) in the currency of a regime that places a strong value on IP rights, and a stable currency. Secondly, your agreements should be constructed to provide you with a fair market value of the IP, not speculative upside seeking. A stable license agreement for the duration of a copyright (Life + 75 years, i.e. see Jackson, Michael) is a great way to provide multi-generational economic stability.  Gambling that on an electronic currency is not the best use of your assets.

Jordan Garner

Architectural Plans and IP

The house to the left, deigned by famed Architect Richard Neutra, and immortalized by photographer Julius Shulman is not for sale. 

However, in the future you could get your very own copy of that house or another house, directly from the work shop of Richard Neutra. 

A new partnership between, Dion Neutra (Richard's son),  and the Neutra Office and California Architecture Conservancy,  allows for individuals to license the right to build their very own Neutra-designed home. Dion Neutra and the Neutra Office will even supervise the construction. 

Of course, the price is "upon request" but is supposedly line with existing custom architectural plans. 

I was once told that if you have to ask the price of something, you can't afford it. That is likely the case here, and that's unfortunate. 

It is really unfortunate that existing plans, already created and merely stuffed into a portfolio somewhere, are being priced as though they were new works of commission. The benefit for Dion is that the plans represent the sunk IP development cost of Richard Neutra not Dion Neutra. Attempting to extract that cost now, on a per copy basis, is a great way to ensure that those with the money to afford it, will resort to hiring a living architect. It is a little like saying every time you wanted to hear a song from your favorite artist, you had to pay to go to a concert. 

One goal of IP to place the maximal level of control over a work in the hands of its creator. However, a competing goal is to maximize the value of the work. In this circumstance, it is clear (maybe not to them) that it is the desire of the Conservancy is to minimize the wide scale reproduction of Neutra design homes, at the expense of well...nothing.

Pricing the plans such the "brand" value of the Richard Neutra is maintained (i.e. expensive), does nothing to advance the state of modern architecture, nor does it maximize the inherent IP value of Richard Neutra's work. 

One of the problems in American Housing stock is that the places in which people who appreciate Neutra style homes (i.e. Modern, yuppie types) live, are the same places that have pretty well developed housing stock. It is generally not possible (economically, or otherwise) to move into, say Scarsdale, and build a Neutra home from scratch. You would likely need to tear down an existing house and build a Neutra home over the bones of that. Once you have spent a significant amount of money tearing down a perfectly good home, odds are, you are going to replace it with something highly customized to your needs. Odds are, a Neutra Home, is not highly customized to that affluent individual's particular needs. 

Instead of pricing it in a way that only a very few people will avail themselves of the opportunity, Conservancy should be pricing the plans to hit the urban / upscale suburb market. By making the plans available for a small fee, the range of potential builders increases dramatically. 

I am not advocating forcing IP owners to license their works at cut rate prices. However, it makes sense to sell the plans to modern, aspirational housing, to actual aspiring artistic people. These people generally do not pay for custom architectural plans, because they are expensive. Here, Neutra has no cost, so the profit margins, at any price, are wide.  


Jordan Garner - 

Scammers Part 2

A while back I talked about watching out for scams in the form of "official" seaming documents coming from overseas and asking for "international patent" fees.

Well, short time ago, we started receiving inquires from our clients regarding the same issue but this time from a "official" international Trademark Office in Latvia. Note: There is no International Trademark Office. Second Note: If there were...It would not be in Latvia.

Just as in the first instance,Leason Ellis is taking the fight to the scammers.

See here: http://www.law360.com/articles/437509/ip-firm-leason-ellis-sues-to-shut-down-trademark-scammer

Check back for updates.